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The City of Edmonton is seeking public feedback on the designation of an Entertainment District on Rice Howard Way (101A Ave) between 100 Street and 100A Street. Anyone who works, lives, or plays Downtown is encouraged to participate in our five-minute online survey below to help shape the planning of the proposed Entertainment District.

Proposed Downtown Entertainment District Rice Howard Way, facing southwest

The City of Edmonton is dedicated to supporting a vibrant and inclusive downtown community. We are currently in the planning phase of developing an Entertainment District on Rice Howard Way. This means that during summer weekends, the street would be restricted to pedestrian-only access and entertainment and food and alcohol service could be enjoyed outdoors. This would help bring an abundance of cultural vibrancy and expanded economic activity to downtown.

When would it take place?

The proposed Entertainment District would take place during the summer months. Rice Howard Way (East/West) would be closed to vehicle traffic from approximately 11 a.m. on Friday to 11 a.m. on Sunday. North/South traffic would be able to flow on 100A Street during these times, and parkade access would be maintained.

Map of proposed Rice Howard Way Entertainment District

What would it include?

The Entertainment District would include entertainment (such as music, movies, games or other activities) during the time it is pedestrian-only access, and patrons from Rice Howard Way businesses will have the option to bring their food and drinks to the street, where they can enjoy the entertainment and mingle with others.

We want to hear from you!

Please provide your feedback via the survey below by Tuesday, April 16, 2024. If you have general comments, questions, or concerns, please email the Downtown Vibrancy Team at downtown@edmonton.ca. Answers to frequently asked questions are shown in the survey preamble below.